Social+Media

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Social Media Library 70-451 Library > Social Media

Overview:
The resources in this section of the library relate to social media and its affect on business. Social Media includes but is not limited to:
 * Twitter
 * Facebook
 * Youtube
 * Blogs

Library Entries:
**Author(s)**: Mark Aakhus http://www.misq.org/skin/frontend/default/misq/pdf/CurrentCalls/SI_SymbolicAction.pdf The author is basically implying that the rapid expansion of social media on individuals can be a very crucial source of information to all of the companies aiming to be more successful when it comes to IT. So by managing the social media the IT will be more successful in its contributor to the company as it can be a very useful source of information. **Posting history**:
 * Title **: Information systems for symbolic action: Social media and beyond.
 * Link or reference information **:
 * Core ideas ** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * Social media has been expanding rapidly recently.
 * Social Media has been more than successful in being into every individual's life.
 * Therefore, managing the information systems through media might be successful.
 * A good usage of social media can have positive impacts on the company.
 * Commentary **:
 * <span style="color: black; font-family: 'Times New Roman',serif;">[Mohammed Hadi Takiddin, initial post on Nov. 19, 2011]
 * <span style="color: black; font-family: 'Times New Roman',serif;">[<<next person who added commentary>>, < >

<span style="color: black; font-family: 'Times New Roman',serif;">**Author(s)**: <span style="font-family: 'Times New Roman',serif; text-decoration: none;">[|Brian Cavoli] <span style="font-family: 'Times New Roman',serif;">[]
 * <span style="color: black; font-family: 'Times New Roman',serif;">Title **<span style="color: black; font-family: 'Times New Roman',serif;">: measuring the influence of social media
 * <span style="color: black; font-family: 'Times New Roman',serif;">Link or reference information **<span style="color: black; font-family: 'Times New Roman',serif;">:

<span style="font-family: 'Times New Roman',serif;">The slides show how important to get engaged in social media and how much benefits t brings back to the company. A comment or a post could make the addition of one more dollar or one more sale to the company. Through social media companies can have a transparent connection with the customers, companies will be able listen to what the customer want so then they can accommodate to them, engage with them creating awareness and buzz around the companies name or new products and so on. <span style="font-family: 'Times New Roman',serif;">**Posting history**:
 * <span style="color: black; font-family: 'Times New Roman',serif;">Core ideas **<span style="color: black; font-family: 'Times New Roman',serif;"> (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * <span style="color: black; font-family: 'Times New Roman',serif;">Social media has become one of the most influential factors on consumers, consumers get effected by their peers online and the critiques and recommendations online.
 * <span style="color: black; font-family: 'Times New Roman',serif;">Social media benefits different prospects of marketing like awareness, interest and evaluation.
 * <span style="color: black; font-family: 'Times New Roman',serif;">Social media help improve the business in different aspects like product marketing and public research and market research.
 * <span style="color: black; font-family: 'Times New Roman',serif;">Commentary **<span style="color: black; font-family: 'Times New Roman',serif;">:
 * <span style="color: black; font-family: 'Times New Roman',serif;">[Amal Osman, initial post on Nov. 19, 2011]
 * <span style="color: black; font-family: 'Times New Roman',serif;">[<<next person who added commentary>>, < >

<span style="color: black; font-family: Cambria,serif;">**Author(s)**: Vanina Delobelle <span style="color: black; font-family: Cambria,serif;">**Link or reference information**: <span style="font-family: Cambria,serif;">[] <span style="font-family: Cambria,serif;">Those slides show the importance of media in the businesses today and how they play an important impact on customers perception of the brand on company. The author of the slides emshazies o the power of social media and introduced the strategy companies or businesses need to take to get through to their customers. the slides show that through active engagement through social media companies can help companies will be able to communicate with the audience and help increase the awareness of their brand also they will be able to get honest feedback that will enable them to manage the brand, make better quality products and eventually get better sales.
 * <span style="color: black; font-family: Cambria,serif;">Title **<span style="color: black; font-family: Cambria,serif;">: Social Media Strategy
 * <span style="color: black; font-family: Cambria,serif;">Core ideas **<span style="color: black; font-family: Cambria,serif;"> (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * <span style="font-family: Cambria,serif;">To market is to have a conversation with the customers or audience in-general and in-order to open these conversations and build the relations with the public to have direct communication with their market; businesses need to make usage of social media.
 * <span style="font-family: Cambria,serif;">To make usage of social media, businesses need to follow certain strategies or approaches to get involved, first they need to understand the current market and what are the most populated sites or media then identify what the business need to project then start engaging with the public by creating accounts and being more active on social media.
 * <span style="color: black; font-family: Cambria,serif;">Commentary **<span style="font-family: Cambria,serif;">:
 * <span style="color: black; font-family: Cambria,serif;">Posting history **<span style="font-family: Cambria,serif;">:
 * <span style="color: black; font-family: Cambria,serif;">[Amal Osman, initial post on Nov. 19, 2011]
 * <span style="color: black; font-family: Cambria,serif;">[<<next person who added commentary>>, < >

http://mashable.com/2010/10/27/optimize-social-media-marketing/ This article is useful for business owners or marketing managers looking for a basic understanding of how social media can advance their marketing strategy. Peters provides a basic yet useful advice for marketing managers on how social media, Facebook and Twitter specifically can help the business activity as well as customer service. The information available about any business on social media sites is extremely useful information as it is usually genuine complaints or praise which is imperative to businesses. By finding these comments, responding and fixing individual problems it will not only increase copmany awareness but also loyalty and advocacy which are crucial.
 * Title**: How to Optimize Your Social Media Marketing Strategy
 * Author(s)**: Josh Peters
 * Link or reference information**:
 * Core ideas** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * Awareness, Interest, Desire, Action (AIDA) are the key to a successful social media marketing strategy. This is strategy should be implemented in order, with awareness first followed by interest, desire and then action, because you can only gain customer interest if you have achieved customer awareness.
 * Loyalty and Advocacy are two important factors that have emerged and are especially important for a business's social media strategy. Conducting customer service, through Twitter and Facebook is considered loyalty. An example of this is finding out if the user purchased your product via Facebook, you can send them an email saying thank you and include customer service information. Examples of advocacy include encouraging people to "like" your facebook page. Some companies design their first page with a large picture or symbol such as an arrow pointing to the "like" button which encourages users to do so.
 * Commentary**:

This article is useful in showing business owners and marketing managers the importance and the ways of using social media as a way for expanding their organizations and raising the awareness of their businesses. Moreover, the article shows a step-by-step marketing strategy (AIDA) which I think is simple, well-written and worthwhile. One more advantage is that at the end, the article shows the problematic side of implementing the AIDA strategy which seems surmountable. I think that the AIDA strategy is worth implementing and effective due to its simplicity and logical sequence.
 * Commentary**:


 * Posting history**:
 * [Maryam Al-Thani, initial post on Nov. 4, 2011]
 * [Najla Al-Madhadi, Nov. 19, 2011]

http://mashable.com/2009/09/22/social-media-business/ In this article the author is trying to explain to readers how the social media has changed the business. He points out 4 ways the social media changed the business. He notes that the modern companies have to be transparent so that their customers feel more comfortable in doing business with them. Moreover, companies have to use social networks like YouTube, Twitter and Facebook in order to increase the number of their customers and stay competitive in the business. In order to support his argument he brings examples like the CEO of Timberland who talks more about himself rather than his company and what they are selling. This engagement with the customers makes them feel more special and as a result to but shoes from Timberland.
 * Title**: 4 Ways Social Media is Changing Business
 * Author(s)**: Soren Gordhamer
 * Link or reference information**:
 * Core ideas** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * The Social Media has transformed the way the business is done. Now-day’s companies can no longer afford to be closed-minded and very restricted in order to gain customers and stay competitive they need to be transparent.
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Advertising less and engaging more with customers increases the satisfaction of the customers as they feel more comfortable in doing business with your company.
 * Commentary**:
 * Posting history**:
 * [Orkhan Rustamzade, initial post on Nov. 18, 2011]
 * [<<next person who added commentary>>, < >]

http://imsuccesscenter.com/7-powerful-ways-social-media-will-change-your-business-forever/ This article unlike the previous one focuses solely on the business and how businessman can change their business to increase profits and customers. The author points out the 7 ways that business can change if clever strategy is applied. For example the author notes that direct advertisement of your products on twitter is like suicide because it’s going to tarnish your reputation and draw 0 customers. However, indirect and more personal approach will make your customers feel more comfortable and do business with you. Moreover the author notes that a lot of companies try to stay competitive by using social media in wrong way. He mentions that the companies CEOs should be the "front-man" and drive the wave with them rather than spending a lot of money on useless apps or advertisements.
 * Title**: 7 Powerful Ways Social Media will Change Your Business Forever
 * Author(s)**: Sean Donahoe
 * Link or reference information**:
 * Core ideas** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * The internet is changing very fast and some comapnies are overlooking the fundamentals of social media therefore spending a lot of resources and money.
 * Clever startegy and approach can enhace the customer traffic and increase the cash revenue.
 * Commentary**:
 * Posting history**:
 * [Orkhan Rustamzade, initial post on Nov. 18, 2011]
 * [<<next person who added commentary>>, < >]

http://www.singlegrain.com/blog/impact-of-social-media-in-todays-business-world/ The article allows business owners and marketing managers who underestimate the importance of using social media to re-think about its ever-growing advantage. Social media is a good and easy way for a direct communication and interaction with people. This interaction is important to target a wider consumer acceptance, choices and preferences. Also, the numerical statistics at the end of the article show that by using social media, a business can target not only many consumers of one age group, but also consumers of different ages. People (customers and clients) are spending significant amount of their time on social media interaction. Therefore, allowing people to interact with a brand (especially if its their favorite brand) using an informal social media can contribute to increasing customer's loyalty and commitment as long as they find someone to guide them in getting what they want to get from or know about the business.
 * Title**: Impact of Social Media in Today's Business World
 * Author(s)**: Sujan Patel
 * Link or reference information**:
 * Core ideas** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * A dozen or so years ago (before the evolution of social media), it was very difficult for businesses to raise the awareness of their existence in the market. This difficulty was a result of the limited efficiency and effectiveness the Internet provided to its users. This inefficiency and ineffectiveness caused businesses and consumers to have very limited interactivity with each other.
 * Whether or not a person uses social media, it has changed his/her business. This change comes as a result of the level of interaction with uses. When a business interacts with its customers, it becomes easier to know what the consumers want and to raise the awareness of its brand among people.
 * Companies that have allowed consumers to interact with their favorite brands through internet and social media, have an ever-growing advantage over those who have not.
 * Commentary**:
 * Posting history**:
 * [Najla Al-Madhadi, initial post on Nov. 18, 2011]
 * [<<next person who added commentary>>, < >]


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Title: Putting Social Media to Work **
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Author(s) **<span style="font-family: Arial,sans-serif; font-size: 10pt;">: <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Chris Barry, Rob Markey, Eric Almquist and Chris Brahm


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Link or reference information **<span style="font-family: Arial,sans-serif; font-size: 10pt;">:

[]

The article provides an insight on how companies spend social media campaigns and try to gain from such strategies. Large firms make hefty investments in campaigns which allow them a wider customer base and chances of increased sales. Social media with all its advantages can fail to work for businesses if they are not vigilant in using their results or just not correctly recognizing their customer base. This article provides five key points which may help managers to take the right decisions and utilize their social media resources. The article is helpful in explaining managers of dos and don’ts of social media strategy by stating examples of companies like Dell. Although this article may help large firms with heavy investments it is not helpful small firms which also want to use the social media resource in an optimal way.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Core ideas **<span style="font-family: Arial,sans-serif; font-size: 10pt;"> (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Companies these days invest a lot in social media projects trying to increase their product awareness amongst customers. Large firms and early adapters of such strategy are investing tens of millions of dollars. The strategy provides firms with real economic value. Although this is an effective way for businesses to promote their products, social media is volatile. Investing large amount of money into social media projects may not provide desired outcomes.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">The strategy is turbulent so the users should be vigilant when they make decisions of implementing social media strategy as a part of their business. According to the research users who follow five things are long term winners, namely, 1. Link social media objective to business objective, 2. Focus and tailor your efforts to engage your key customers, 3. Build a social media organization to deliver results, 4. Monitor and measure the results – then close the loop, 5. Be flexible and adaptive. It’s still the early days.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Commentary **<span style="font-family: Arial,sans-serif; font-size: 10pt;">:


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Posting history: **
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">[Anas Ali Chaudry, initial post on Nov. 18, 2011]
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">[<<next person who added commentary>>, < >]

<span style="font-family: Arial,sans-serif;">- http://www.msnbc.msn.com/id/45174017/ns/business-small_business/t/hotels-rock-social-media/#.TseWdc2jKkI This article is extremely useful for hotels that have not looked into the impacts that social media can have on its overall performance, and its ability to attract new and returning customers. The article mentions several ways in which a hotel can benefit from participating in social media, along with the advantages of being a customer who 'follows" a hotel. Connecting with customers using social media, hotels have started to realize that it is sometimes the only and most efficient way to receive constructive feedback on the hotel's performance. With reviews of the hotels being largely accessible through social media websites, more and more hotels are taking part of this "movement" to tackle and improve its image in the public.
 * Title**: Hotels that Rock at Social Media
 * Author(s)**: Shira Lazar
 * Link or reference information**:
 * Core ideas** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * With the rise of social media, many hotels around the world today have realized the importance of participating or taking part of this social media frenzy
 * The author discusses several hotels that have used social media to their advantage, whether through the use of twitter, Facebook, etc. Some of the reasons these hotels use social media is to do the following: attract a larger customer base by offering bookings done through social media. This is sometimes called as the "social media discount."
 * Other reasons include, being able to receive and act upon complaints from customers who are using social media to explain what it is the hotel can improve upon, offering customers who are loyal VIP treatments and invites to hotel related events (usually those who follow the hotel via twitter and are loyal to the brand), offering customer service to its followers on twitter or Facebook by providing information about "nearby events and information on local weather and attractions," and finally
 * Rewarding guests who have been loyal to the hotel via any of the social media ways the hotel uses to connect with its customers. These rewards will range all the way from amenities to 10-20% on their rooms
 * Commentary**:


 * Posting history**:
 * [Abdullrahman Al-Muftah, initial post on Nov. 19, 2011]
 * [<<next person who added commentary>>, < >

http://www.internetretailer.com/2011/10/31/wal-mart-imagines-social-networks-store-shoppers Wal-Mart has definitely realized how the use of social media can affect the store's business. What differentiates Wal-Mart from other stores however, is not only their use of social media, but their ability to use social media to improve and create new ways of doing business. It is without doubt, that Wal-Mart maintains a close relationship with its customers, offering them an enjoyable time shopping at any of their stores. Therefore, it is extremely useful for other stores to see social networking as a tool to not only connect with your customers, but also to help come up with new and creative business ideas.
 * Title**: Wal-Mart imagines ever-changing social networks of in-store shoppers
 * Author(s)**: Don Davis
 * Link or reference information**:
 * Core ideas** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * Wal-Mart currently benefits from a large number of "followers" via social network giants like twitter and Facebook. Wal-Mart is currently in the process of developing a new form of social networking that is guaranteed "to create a dynamic social network within the store. Shoppers will come together, interact with each other and then disperse. And then a new network forms."
 * In this new form of social networking, customers will be able to ask and respond to other customers questions regarding a certain product on the store or a deal that Wal-Mart offers. This new service will allow for customers in-store to connect with each other using this social networking tool, making the process of grocery shopping an enjoyable experience
 * Wal-Mart has also used Facebook to help out its customers. For instance, customers who have become "fiends" with Wal-Mart via Facebook, will be notified on special offers. Not only will they be provided with the store's current products, Wal-Mart will provide the customer with an application that outlines "gift suggestions" to their friends, "taking the pressure out of gifting and makes it a fun and exciting experience.”
 * Commentary:**
 * Posting history**:
 * [Abdullrahman Al-Muftah, initial post on Nov. 19, 2011]
 * [<<next person who added commentary>>, < >

http://www.computerworld.com.au/article/302860/amex_gets_social_crm/ During a conference in Sydney, American Express announced that the company was going into the field of social media. To be more precise, American Express would create a Facebook and twitter page, that would help the company perform better in several ways. Moving into the field of social media, American Express saw it as an opportunity to help strengthen the company's current CRM system. Their participation in social media would need to be successfully integrated with their current CRM system, to help Amex find out the following information: Amex would be able to gather information quicker by "following frustrated clients" and hopefully work with the clients "directly" to solve the issues at stake. Social media in the eyes of Amex is extremely useful for the company to know and fix all the complaints that the company sometimes may not receive "under traditional methods, as call-centers." In order to make sure that Amex employees who are currently proficient at how to gather information from the current CRM system, will need to be trained about the new integrated system that will include this new tool of social media to create better "connectivity" between the company and their customers. Many companies today are beginning to realize the importance of taking part of the social media movement. However, some companies fear that to follow this movement, their current CRM systems must be completely changed. This is not the fact, and Amex was successful in proving that. Being able to successfully integrate social media with the company's CRM system, will allow the business to still use the current CRM system along with some new features. Therefore, a company may not feel as intimidated to try out something new. Training employees is also another must. Amex has recognized the importance of this, when implementing a new system. The more the employees are trained to work with the new system, the less problems of miscommunication will occur.
 * Title**: Amex gets social with CRM
 * Author(s)**: Kathryn Edwards and Tim Lohman
 * Link or reference information**:
 * Core ideas** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * finding out more about their customers, and their preferences
 * their ability to easily track feedback about the company's deals, actions, etc
 * Commentary:**
 * Posting history**:
 * [Abdullrahman Al-Muftah, initial post on Nov. 19, 2011]
 * [<<next person who added commentary>>, < >

**<span style="font-family: 'Times New Roman','serif';">Title **<span style="font-family: 'Times New Roman','serif';">: Social Media Revolution Socialnomics 2011
====**<span style="font-family: 'Times New Roman','serif';">Author(s) **<span style="font-family: 'Times New Roman','serif';">:James Grady (YouTube account: [|fastaccesswebsites] ) ==== ====**<span style="font-family: 'Times New Roman','serif';">Link or reference information **<span style="font-family: 'Times New Roman','serif';">: http://www.youtube.com/watch?feature=player_detailpage&v=QzZyUaQvpdc ==== ====**<span style="font-family: 'Times New Roman','serif';">Core ideas **<span style="font-family: 'Times New Roman','serif';"> (1, 2, or 3 bullet points that summarize the core idea presented in the article): ====

**<span style="font-family: 'Times New Roman','serif';">Commentary **<span style="font-family: 'Times New Roman','serif';">:
====<span style="font-family: 'Times New Roman','serif';">What I think the video is telling us is that now is the time for firms and businesses to use social media for their advantage. Many people do not trust advertisement but rather trust a peer review of a certain product and by using social media these brands could get more feedback and create a demand for their benefits. The firms also can answer customers’ questions and have a better CRM system. They could offer discounts and use the social media for advertisement. The video shows also that involving in social media is not a choice now but rather a question of how well use it for. Thus, The social media will really play a major role in improving a business and affecting others. ====

**<span style="font-family: 'Times New Roman','serif';">Entry history **<span style="font-family: 'Times New Roman','serif';">:

 * ====<span style="font-family: 'Times New Roman','serif';">[Hussain Hejji, initial post on Nov. 19, 2011] ====
 * ====[<<next person who added commentary>>, < >====

- Social media evolved from basic keeping in touch with others to a measure of how a person fits a certain job. - Social networks help in recruiting employees - Employers can track potential employees behaviors and decided whether they fit the job or not.
 * Title ** : 22 Million Workers Used Social Networks to Land Their Current Job
 * Author(s) ** : John P. Mello Jr.
 * Link or reference information ** : []
 * Core ideas **

I think the article gives solid statistics of the numbers of people who are affected by this phenomena and how much do they share that can be used against them or to their advantage. One thing that a lot of people miss with the current craze over looking up people on social networks is the fact that the information posted could be as fake as the people posting them. For example if someone is currently looking for a job and knows the effect of social media on potential employers they can alter their information in a way that gives them advantage. I think employers seeking information on potential employees on social networks such as Facebook or Twitter is not the best approach there is to employ. The fact that social media has become the new resume will cost companies a lot if they hire someone and find out that they are not who they think they are based on the information they found online about that certain person. Companies that base their choices of employees on social networks are using the wrong medium to judge, since the main purpose of these networks is to connect with people and be as informal as you can be. But at the same time there are other social networks that are specifically created to be a second resume to employees such as LinkedIn that is based on having formal information that is shared solely to evaluate and share work related information with others and potential employers.
 * Commentary ** :
 * Posting history ** :
 * [Sara Al-Mannai, initial post on Nov. 19, 2011]

-


 * Title ** : The evaluation of social Media and Business
 * Author(s) ** : Brian Solis
 * Link or reference information ** : http://www.briansolis.com/2010/01/the-evolution-of-social-media-and-business/


 * Core ideas ** :
 * How the social media is changing rapidly, and how it’s important for the structure of the businesses.
 * How customers choices had developed to the extent that customers now have the chance for natural selection.
 * Companies have to understand how to reach and grasp the potential customers, and this will give them a competitive advantage over others.
 * Statistics of how different social media resources such as blogs, twitter, wikis affect the famous and successful business in the US.

The author in this article addresses the affect of social media and the structure of the business and thus the success of the business itself. He also mentions how important a company to consider the customers point of view, so they can gain a competitive advantage than the other companies. He also provides really interesting statistics of how social media changed over the years, and how it’s impacts the success of the businesses. I think that the author had outlines these points and ideas very clearly in his article, and thus it was easy to follow his key points. I think that the key ideas were significant, because we can see now how the social media such as twitter,Facebook, and blogs is affecting a lot of business success and reputation.
 * Commentary ** :

[<<next person who added commentary>>, < >]
 * Posting history ** :
 * [Fatima Abdulla, initial post on Nov. 19, 2011]

- Both Facebook and Google+ are both big industry contenders to the new business advertisements - What Facebook has and Google+ doesn’t - Public arguments on who is better for your business I think with such Internet and social networking giants it is hard to tell really, things change all the time and both websites are constantly updating. I think it’s really hard to judge or say which one would be a better place for your business, but Google always seemed to outdo it self, and the possibilities seem endless with the everyday technologies they are coming up with to improve the quality of life. But if I had to say which one is better I would think at the moment it’s Facebook, since it is an already established website that is very well known and older than Google+. But Google+ is also growing very fast reaching to people faster than Facebook and any other social networking site, since Google has established it self way before any other networking site as a search engine. And with it’s growing success and usability I think people are willing to take a chance with Google+ since they already know Google and their quality products, so Google+ will not be any less better than other product by Google. For now I think companies and businesses should not limit themselves to one or the other, they should join both and reach out to as many customers as they can by using both social networks. But for the future I think Google+ is going to take over the social networking experience, since Google always seems to be the best in almost everything they endeavor to do.
 * Title ** : Is Google+ or Facebook better for business?
 * Author(s) ** : Sharon Gaudin
 * Link or reference information ** : []
 * Core ideas **
 * Commentary ** :
 * Posting history ** :
 * [Sara Al-Mannai, post on Nov. 19, 2011]

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 * Title ** : Is social media having an impact on business
 * Author(s) ** : Rocco penn.

** Link or reference information **: []

** Core ideas **
 * The ROI of social media
 * Social marketing effectiveness of social media.
 * Marketing and Social media strategy
 * Recruiting through social media

** Commentary **: This article points out that there is plenty of believers in social media as a business market tool. The author uses a data to analyze and prove the impact of how effective is social media in businesses. He even shows how social media is yielding a host of intangible benefits to companies that employ social media at its marketing strategies. He concludes by arguing that social media is a proven social platform and tomorrows trend by pointing a current survey that grants facebook credits as the most valuable social media marketing platform.

The use of social media is growing rapidly in the last few years, now we can see different generations are using it for different purposes, either to get latest updates or to connect with friends and family, since it’s a growing market I think that there is no harm for companies to use it as a marketing source, nevertheless it will build the company a good reputation when they’re interacting and connecting with their potential customers.
 * Commentary:**

[Al-jawhra Al-Mana, Dec. 13, 2011]
 * Posting history ** :
 * [Jim Briggs, initial post on Nov. 19, 2011]


 * Title **: << A Social Network That Pays You. >>


 * Author(s) **: << David Talbot >>


 * Link or reference information **: << [] >>


 * Core ideas **
 * Chime.in is a social network built around user's interests (e.g. sports) as opposed to friends and contacts.
 * Chime.in plans to give users 50% commission on ads placed on their page or 100% if they placed the ad.
 * Chime.in is still in the beta phase and will officially launch at the end of this year, beginning of 2012.

I found this specific social media network to be interesting because its goals align with the developing information system goals. These goals are those centered around customers. Although Chime.in is a social network that is somewhat similar to Facebook and twitter, and even uses a few similar things from them such as the following from twitter, they rely on peoples interests and allows them to meet people with similar interests. In addition to that, what chime.in also does is give its users 50% commission on any ad placed on their page, which is really cool because no other social media network does that yet. But then again this isn't the first time Bill Gross has launched a disruptive technology. For further details, please read the article, its a fascinating read.
 * Commentary **:


 * Posting history **:
 * Laura Jaber, initial post on Nov. 19, 2011]


 * Title: Take Two Aspirin And Tweet Me In The Morning: How Twitter, Facebook, And Other Social Media Are Reshaping Health Care **


 * Author(s) ** : Carleen Hawn


 * Link or reference information ** :

[]


 * Core ideas ** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * The Brooklyn-based primary care practice is fast becoming an emblem of modern medicine.
 * It is powerful and successful because the powerful and cost-effective communication tools it employs: Web-based social media.
 * Across the health care industry, from large hospital networks to patient support groups, new media tools like weblogs, instant messaging platforms, video chat, and social networks are reengineering the way doctors and patients interact.


 * Commentary ** :

The article provides an insight on how medicine nowadays became very accessible by patients, which, in turn, helps reduce, or eliminate in some cases, many health problems that a person may have. The Brooklyn-based primary health care practice made this possible. Because so many people use social media nowadays, they are being used for useful and important knowledge. Instead of having to wait for long hours for a simple treatment, it, nowadays, can be found on social media networks. This article emphasizes the importance of social media networks nowadays, and shows how people are being creative enough to integrate health knowledge and information in our everyday, personal lives. I believe this article is very important; not only for people who are interested in medicine or who want to know about medicine, but also people in any field, because it gets them thinking of creative ways to connect their ideas with people. Also, making creative connection points with the people.

___
 * Posting history: **
 * [Hamsa M Al-Massri, initial post on Nov. 19, 2011]
 * [<<next person who added commentary>>, < >]


 * Title: YouTube Trafﬁc Characterization: A View From the Edge **


 * Author(s) ** : Phillipa Gill, Martin Arlitt, Zongpeng Li, and Anirban Mahanti.


 * Link or reference information ** :

[]


 * Core ideas ** (1, 2, or 3 bullet points that summarize the core idea presented in the article):


 * 1) ** 1. **** Usage patterns: they compare the usage patterns of youtube videos and traditional Web and media streaming. Youtube has a wider variety of usages. **
 * 2) ** 2. **** File properties: they compare file sizes, video durations, video bit rates, age of videos, video ratings, and video categories for youtube videos and traditional Web and media streaming workload characteristics. Sometimes Web and media streaming is more efficient in this aspect. **
 * 3) ** 3. **** Popularity and referencing behaviors: this has important implications for the system design and planning. Youtube is more popular in this aspect. **
 * 4) ** 4. **** Transfer characteristics: they analyze the transfer sizes of video and non-video content accessed from YouTube by our campus clients. **


 * Commentary ** :

I believe this article is important for, not only the media, but also normal users of youtube and web streaming to recognize the differences between the two. This will increase the efficiency in the delivery of the information and in many more aspects. The article shows precise analysis and specific results, which helps focus on ways of having more efficient strategies more. Commentary: This article could also be of singnificant use for businesses. Videos have the potential to go viral on youtube now more than ever, because of the ease of sharing youtube links on social media sites and email. A start-up company who is able to capture a large audience through a comical or memorable video can be excellent in terms of increasing customer awareness and increasing their customer base. The statistics presented in the article are useful for any business that wishes to increase its online web content.


 * Posting history: **


 * [Hamsa M Al-Massri, initial post on Nov. 19, 2011]
 * [Maryam Al-Thani, Dec. 13, 2011]


 * Title ** : Social Media for Business - Who's Doing it Well & How
 * Author(s): ** Lidija Davis
 * Link or reference information ** : http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it.php


 * Core ideas ** :
 * The social media and marketing.
 * The concept of marketing is changing; it’s not longer about selling something to the consumers, but instead building a relationship.
 * The vision of the advertiser, and the vision of the consumer.
 * Four steps process for creating social strategy.

The author of the article begin with a discussion of social media and marketing, and explained how is the concept of the traditional marketing is changing these days in order to recap with customers needs and wants. I liked the YouTube video he posted with the article as an example of how the advertiser sees the world, and how the consumer wants a divorce. This video was interesting because it’s helped to convey his message of how social media is important and how it’s effect marketing. He also provided, and elaborated more on the four steps process for creating a social strategy which are knowing the audience, very clear goal, companies that utilize social media such as oracle, and the tools, techniques to get started. The article was written in a cohesive manner, and the style of the writer helped me to navigate through the article, and get the main points.
 * Commentary ** :

[<<next person who added commentary>>, < >]
 * Posting history ** :
 * [Fatima Abdulla, initial post on Nov. 20, 2011]

---


 * Title ** :Social Media Revolution 2011
 * Author(s) ** : Debbie Schultz
 * Link or reference information ** : http://www.youtube.com/watch?NR=1&v=TwVAO0YKPYM


 * Core ideas ** :
 * Technology is not only for minority, but it’s one of the important business networks.
 * Gives an interesting statistics or information about how social media is changing rapidly.
 * 1) Adults spend 15+ hours a week on the Internet.
 * 2) Twitter averages 50 million tweets per day.
 * 3) 41 % of business owners said Twitter delivers “greet value” to their company.
 * 4) Consultants and marketing professionals are the most active users of social media.
 * 5) 83 % of all companies use Facebook.
 * Commentary ** :

The YouTube video was really interesting to watch, and I think it captured the important ideas in an attention-grabbing way. Debbie provides lots of information regarding social media resources such as twitter and Facebook. It’s really fascinating and shocking to know that 83 % of all companies use Facebook to market it’s business, which is a greet percentage. I think that social media helped companies to market it’s business more easily and also cost effective.

It is crazy how social media is being part of our moments. Thank you for the link you provided. I think businesses or even social feilds like: education would really consider changes for some strategies based on these facts.
 * Commentary:**


 * Posting history ** :

[<<Aisha Al Zaman>>, << Nov.20, 2011 >>]
 * [Fatima Abdulla, initial post on Nov. 20, 2011]

[]
 * Title ** : Visualizing the Egypt influence Network
 * Author(s) ** : Posted by Benjamen Starr
 * Link or reference information ** :

Visualizing social media effect gives you indication of the power of it. The source is basically a picture. This picture shows and visualize the network between twitter users to each other during Egypt revolution. It also visualize how big each user tweeted about Egypt revolution and weather they tweeted in Arabic or English. I know this source might seems short, but as a visual person, I really like to see visual facts to widen my ability of imagination, to receive and encode facts.
 * Core ideas ** :
 * Commentary ** :


 * Posting history ** :

[<<next person who added commentary>>, < >]
 * [Aisha Al Zaman, initial post on Nov. 20, 2011]

<span style="color: black; font-family: 'Times New Roman',serif;">**Author(s)**: <span style="font-family: 'Times New Roman',serif; text-decoration: none;">Jill Duffy []
 * <span style="color: black; font-family: 'Times New Roman',serif;">Title **<span style="color: black; font-family: 'Times New Roman',serif;">: How to use Twitter for your Business.
 * <span style="color: black; font-family: 'Times New Roman',serif;">Link or reference information **<span style="color: black; font-family: 'Times New Roman',serif;">:
 * <span style="color: black; font-family: 'Times New Roman',serif;">Core ideas **<span style="color: black; font-family: 'Times New Roman',serif;"> (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * <span style="color: black; font-family: 'Times New Roman',serif;">Twitter is very succusefeul at increasing the traffic to your webiste.
 * Direct advertising and lack of professionalism can kill the reputation and create a very bad image for the company <span style="color: black; font-family: 'Times New Roman',serif;">.
 * The Twitter account should have and identity and people tweeting should be experienced company employees <span style="color: black; font-family: 'Times New Roman',serif;">..
 * <span style="color: black; font-family: 'Times New Roman',serif;">Commentary **<span style="color: black; font-family: 'Times New Roman',serif;">:

The author points out some very interesting aspects about the twitter. She identifies the ways the business can be successful at creating the right profile and image on twitter. As twitter keeps growing it’s becoming more essential for companies to be open and transparent so having a professional account at twitter is important. Companies as the author argues should leave the job to employees who are more aware of company culture and policy rather than interns or just H&R. Moreover the accounts should have an identity like pictures and full biography as people feel more comfortable when they know with whom they are communicating. Plus to that the direct advertisement of links will generate less traffic and might create bad image for The Company. Also keeping the profile clean and professional will help the customers (people who follow you) to have a better image of the company as they appreciate when the company cares about them. <span style="font-family: 'Times New Roman',serif;">**Posting history**:
 * <span style="color: black; font-family: 'Times New Roman',serif;">[Orkahn Rustamzade, initial post on December. 2, 2011]
 * <span style="color: black; font-family: 'Times New Roman',serif;">[<<next person who added commentary>>, < >

Nowadays Social Media is a part of every persons life. 1 in every 13 people on Earth is on Facebook and facts like that made CEO's and Managers of companies fear the affects of such sites on their businesses. Thus, it was interesting to read this article and know that a survey was done that was aimed at important people asking them on how they are dealing with the situation. From what i see on Facebook and Twitter is that more and more companies are advertising for their companies in a way that would interest young people and make them use their products. What was interesting also was the fact that this article used a diverse sample for its survey and all the 12 findings they name make sense and are important. For instance, the one that i felt most related to was the 11th finding which implies that social media could be the most easy and honest way for companies to know how their customers feel about their products. Thus, this is one article I reommend students should read.
 * <span style="font-family: 'Times New Roman',serif;">Title: **12 Key Findings On Social Media’s Impact on Business and Decision Making By CEO’s and Managers
 * Author(s):** Jeff Bullas
 * Link or reference information:** []
 * Core ideas:**
 * Social Media Peer Groups (SMPG) have evolved to take important and influential shape in a new business and economic environment.
 * We use social media as a platform for discussion of ideas, experiences, and knowledge-exchange.
 * Building a network or using social media to deepen customer intimacy has become the mantra of today.
 * Commentary:**

Posting History:
 * [Ayah Abujarbou, initial post on December 2, 2011]

[] what i found interesting in this article was the unique way that the author presented his ideas. the use of an infographic made me more interested in reading it and actually thinking of what i am reading and trying to think if i had thought of those links between social media and businesses before starting to read this article. Other than that, the fact that the author used general facts about each of the main social sites and then he related that back to his argument made it more strong. Additionally, the way he started by saying why social media is important and how it helps companies reach new clients made me realize of how far many of the devices i currently own were introduced to me through social media sites and how i am now more comfortable in using those sites to gather information about products and learn about companies. I am currently working on an independent study that talks about topics related to loyalty and trust through the internet so i found this infograph really helpful. Posting History:
 * <span style="font-family: 'Times New Roman',serif;">Title: **<span style="font-family: 'Times New Roman',serif; font-size: 110%;">The Business Impact of Social Media [Infographic]
 * Author(s):** Klint Finley
 * Link or reference information:**
 * Core ideas:**
 * Why Social Media? What makes it important?
 * How successful has social media been for businesses.
 * How important has social media been for businesses.
 * How companies use social media as a main way of advertising and connecting to their customers.
 * Commentary:**
 * [Ayah Abujarbou, initial post on December 2, 2011]

http://www.ducttapemarketing.com/socialmediaforbusiness.pdf
 * <span style="font-family: 'Times New Roman',serif;">Title: Let's Talk Social Media For Small Businesses **
 * Author(s):** John Jantsch
 * Link or reference information:**


 * Core ideas:**
 * For small businesses, using social media is more of an evolution than it is a revolution.
 * Even though other marketing methods are still important, social media should be heavily put into consideration in the marketing decision-making process.
 * Instead of asking whether to use social media or not, the question became "__How__ should you use social media?"

The author of this article explores many kinds of social media and their potential use for small businesses. He defines social media as "the use of technology to co-create, know, like, and trust". It includes blogs, social search, social networking, and bookmarking. While normal marketing focuses on the 4 Ps, social media based marketing focuses more on the 4 Cs. These include content, context, connections and community. Businesses should not look at social media marketing as a separate process from their current marketing plan, instead they should focus on integrating both of them.
 * Commentary:**


 * [Walied El Hag Ali, initial post on December 3, 2011]

Link or reference information: http://www.youtube.com/watch?v=0R7zniBk2Ww&feature=related
 * Title:** Why Social Media for Business?
 * Author(s):** Youtube (ShakeItUp)

-Social media is being used a lot by big companies nowadays. -Social media is cheaper, more effective than traditional media. -Social media is also a two-way communication method, that can help you know what your customers want and think of. -Advertisements on newspapers and televisions are not effective because it's difficult to measure their effect.
 * Core ideas:**

I like the comparison the video makes between social media and conventional media advertising. The number of users on facebook given who are active on the website vs. the number of people who watch TV ads is very compelling to let me believe that social media is the new way to market products effectively.
 * Commentary :**

It was an interesting video to watch. The information that was displayed in the video was new to me and I was little surprised by the numbers and how it's still increasing. In addition, I believe that the point where they said that phone will be the primary device for using these social media, because smartphone now have apps that allows you to use these social media instantly an easily. As I know that most people check their twitter account from their smartphone, in fact I am one of them.
 * [Layal Al-Alami, initial post on December 3, 2011]
 * Commentary :**


 * [Fatima Al-Khayat, initial post on December 13, 2011

http://books.google.com/books?hl=en&lr=&id=GxcLljc8w6wC&oi=fnd&pg=PP9&dq=Social+media+and+business&ots=qhK-ahR7DX&sig=pHNs03DiROQWBQ_-_kOFgjLYbGA#v=onepage&q&f=false
 * Title **: The Social Media Bible
 * Author(s) **: Lon Safko
 * Link or reference information **:
 * Core ideas **


 * The importance of social media in now days


 * The impact of social media on businesses


 * How businesses can take advantage of that
 * Commentary **:

The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term “Social Media” exactly means; this book intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.


 * Posting history **:
 * [Nijat Ibrahimov, initial post on Dec. 3, 2011]
 * [<<next person who added commentary>>, < >]


 * Title**: [|Why Twitter Is a Big Win for Small Businesses]
 * Author(s)**: [|Erica Swallow]
 * Link or reference information**: []


 * Core ideas**:
 * Twitter improves the success of small business by helping them to establish a good customer base in the market in short period.
 * Social Media such as Twitter is considered a good way businesses can use it to be more connected with their customers at frequent bases and target new potential customers.
 * Small businesses need to pay close attention on how to reply to their customers and maintain a good image of their business on Twitter.


 * Commentary**:

This article shows how the Social Media became more powerful in the recent years. As it was mentioned in the article, Twitter can be used much further than just a social media. Small businesses can now start their business easier in term of marketing, as Twitter provides an efficient, effective and free way for small businesses to advertise for their business and improve their reputation. Twitter can also be useful for big business to get more connected with their customers. This article, which is basically an interview with three owners of successful small businesses where they talk about their experience with Twitter and how did they use it to be successful at their business. We can see a lot of small businesses that are doing the same, even locally, where they advertise for new products or service or follow potential customers. So, what can be concluded, the role of social media has changed and entrepreneurs should use the new emerging social media to their advantage.

[<<next person who added commentary>>, < >]
 * Entry history**:
 * [Fatima Al-Khayat, initial post on Dec. 5, 2011]

I like the video, as it shows the real statistics and numbers of social media usage. It helps people understand the magnitude of the change that is happening in the world due to social media. It has become the new way of conducting business, and also the new way of advertising. Social media has become a much more effective advertising way than conventional advertising methods.
 * Title:** Social Media Revolution
 * Author(s):** Youtube (OnlineMediaThek)
 * Link or reference information:** http://www.youtube.com/watch?v=KOYbnbXHR6U&feature=related
 * Core ideas:**
 * To reach 50 million users, it takes much less time using social media, than any other type of media.
 * It took facebook only 5 years to get 400 million users.
 * Social networking has now become the most important reason why people want to go online
 * People nowadays trust online recommendations from people as well, about businesses and products.
 * Commentary:**


 * Posting history **:
 * [Layal Al-Alami, initial post on Dec. 5, 2011]
 * [<<next person who added commentary>>, < >]


 * <span style="font-family: Cambria,serif; font-size: 10pt;">Title **<span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">: <span style="font-family: Cambria,serif; font-size: 10pt;">How to Use Social Networking Sites to Drive Business: Developing a Social Networking Strategy
 * <span style="font-family: Cambria,serif; font-size: 10pt;">Author(s) **<span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">: <span style="font-family: Cambria,serif; font-size: 9pt;">J.J. McCorvey
 * <span style="font-family: Cambria,serif; font-size: 10pt;">Link or reference information **<span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">: <span style="font-family: Cambria,serif;"> []
 * <span style="font-family: Cambria,serif; font-size: 10pt;">Core ideas ** <span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">(1, 2, or 3 bullet points that summarize the core idea presented in the article):


 * <span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">To develop a good social media strategy, the company first has to know what are the needs for their business, whether they are doing because they are short in staff or because they don’t have enough budget for their advertising campaign.
 * <span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">Then they have to set the primary goal for their social networking strategy. Is it because they want to market a new set of product line or because they need to recruit some employees?
 * <span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">The company still needs to know the target for their product line for example. By knowing that there are over 300 million Facebook users, they need to narrow their focus.
 * <span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">The company has to make sure who is going to manage their page or their account and also knows who has access to their page in order to have a good social media strategy.


 * <span style="font-family: Cambria,serif; font-size: 10pt;">Commentary **<span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">:

<span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">The author in this article focuses on a set of question that would help an organization to not only look deep and consider social media but also be professional and precise at what they are targeting and how they are targeting their customers. With knowing that many people are now using Fcebook, Twitter and linkden for most of their time, the company can actually benefit of this kind of strategy to market for their products or even look for potential employees.


 * <span style="font-family: Cambria,serif; font-size: 10pt;">Posting history **<span style="background-color: white; font-family: Cambria,serif; font-size: 10pt;">:
 * ==<span style="font-family: Cambria,serif; font-size: 10pt;">[Hussain Hejji, initial post on Dec. 6, 2011] ==
 * <span style="font-family: Cambria,serif; font-size: 10pt;">[<<next person who added commentary>>, < >

http://www.cloudcomputingworld.org/cloud-computing-for-businesses/how-cloud-computing-tweeting-and-blogging-will-change-the-way-you-do-business.html
 * Title ** : How Cloud Computing, Tweeting and Blogging, Changes the Way You Do Business
 * Author(s) ** : Organization: Cloudcomputingworld.org
 * Link or reference information ** :


 * Core ideas ** :
 * Blogs, Twitter, Facebook and other forms of social media are taking over the internet and revolutionizing the way business is done
 * With so many users on the internet, many businesses should reach out to them and cater their needs
 * With cloud computing, this process becomes even simpler for businesses to take advantage and increase profitability
 * Its a smart decision for your business to connect to customers through conversations (chat and blog comments) through social media.
 * A business does not have to limit its use of Twitter to customer service only, but could be used to “alert customers and potential customers of new product lines, send out press releases, and even host giveaways and contests “ all for free!
 * Blogging: great method to gather information and receive interactivity and feedback of your business
 * All this comes together in cloud computing, which allows businesses to connect to customers and hosts all data information, benefits the business.
 * Cloud based customer relationship management (CRM), business have the opportunity to take advantage of social media applications to increase sales and keep an eye on customers

This article illustrates how cloud computing and social media applications come together, hand in had to benefit a business. Especially when a business is using a "cloud-based" CRM — it can really reap better sales results and keep focus on current customers and increase satisfaction and attract potential cutomers. Many businesses are moving on to shaping their businesses around social media networks as we can see on Facebook and Twitter. Personally, I follow and continuously check for updates and news from my favorite brands through Twitter and Facebook. I believe many businesses are moving towards getting into this habit of creating social media pages and keeping customers alert, which is very important, especially if the business is attracting and targeting young people whom, generally tend to be more upbeat and involved on social media platforms.
 * Commentary ** :

[Nasser Al-Khori, initial post on Dec. 9, 2011] [<<next person who added commentary>>, < >]
 * Entry history ** :

Title: Social Media In Business

Author(s): Author not mentioned

Link or reference information http://socialmediainbusiness.co.uk/

Core ideas:


 * The article and the video talk about the recent spread of the world social networking,
 * It is very important that companies start making decisions based on how the marketing method expanded.
 * The most efficient marketing is the one that focuses on the media that most of the people use these days which is social networking.

Commentary:

The video shows that companies should make their decisions on the marketing plan based on the places or websites where most of the people spend most of their times in. Since now days people spend most of their times in the social media websites like FACEBOOK and other related.

Posting history:

___
 * [Mohammed Hadi Takiddin initial post on Dec. 11, 2011]
 * [<<next person who added commentary>>, < >

// Core ideas: //

 * ====// The article starts with stating the definition of both terms; social business and social media. //====
 * ====// The article shows the similarities and differences between social business and social media. //====
 * ====// The articles talks about how social business and social media complete each other. //====

// Posting history: //
= =
 * ====// [Dalia Saleh Hassan, initial post on Dec. 11, 2011] //====
 * ====// [<<next person who added commentary>>, < >] //====

= = **Author(s)**: deminghill **Link or reference information**: __ http://www.youtube.com/watch?v=X9sTq3pzNQQ __
 * Title ** : Social Media for Business


 * Core ideas ** :
 * People trust recommendations of others more than advertisements
 * The number of users of social media is growing tremendously
 * Statistics show that customers would appreciate connecting to companies through social media.
 * Involvement in social media could directly affect the sales of a business

The number of users of social media is growing by the day. Many of those users talk about their experiences with certain products, both good experiences and bad ones. Having said that, the video mentions that 78% of People trust recommendations of other people compared to 14% that trust advertisements. This means that the reputations of companies is directly affected by what people post on the web, whether in the form of blogs, tweets, status updates, etc. … Therefore, it is important for companies to be involved in social media marketing, support and so on. Offering support through social media could be a great asset for companies as it decreases their customer service costs.
 * Commentary ** :


 * [Firas Bata, initial post on December. 12, 2011]

**Author(s)**: Mary Lorenz
 * Title ** : What job seekers do and don't want to find on a company's social media page

**Link or reference information**: []


 * Core ideas ** :
 * Article discussing what potential employees like and dislike seeing on company social media pages
 * Survey conducted on people interested in working in different industries such as health or retail
 * Different likes and dislikes where expressed amongst the different fields of expertise
 * It is crucial for businesses to take advantage of social media options to attract potential candidates for job placements
 * Commentary ** :

This article is interesting to read. It gives an overview of what potential employees would want to see on company social media pages that would attract them to work for this firm. Examples of interesting results were that people disliked it when a company social media outlet does not respond to posts or submitted questions. They also dislike it when pages read like ads. F&Q posts are important to viewers of company social media pages as well as employee testimonials. Although not the majority of people use social media of companies in an attempt to find jobs, but no doubt that such pages can influence crowds towards it. It can be effectively used as a vechile to ease and quicker the process of attracting legitimate employees for specific job listings.
 * [Hind Al Khulaifi, initial post on December. 12, 2011]

<span style="font-family: 'Arial','sans-serif'; font-size: 13px;">**Author(s)**: not available <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">**Link or reference information**: [] <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">**Core ideas** (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">Title **<span style="font-family: 'Arial','sans-serif'; font-size: 13px;">: How social media affects the way we do business


 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">Social media has been around for a long time. Businesses which have taken advantage of the technology have succeeded whereas other which have not adopted social media are on a back foot. Furthermore, social media is here to stay for a while so the businesses should take as much as benefit from this.
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">This has allowed businesses to indulge with their customers at whole new level. The interactions are more transparent which allows businesses to get better feedbacks.
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">Social media is a part of marketing plan for most of the businesses in the world. This allows to introduce their products to wide range of audience.
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">Professionals have also started to use social media website like Facebook and Twitter showing their interest of this technology.

<span style="font-family: 'Arial','sans-serif'; font-size: 13px;">**Commentary**:

<span style="font-family: 'Arial','sans-serif'; font-size: 13px;">Social media has influenced our lives greatly. Most of the people who use internet have an account on Facebook or Twitter. This has allowed us to interact with our friends and family allowing better form of communication. Businesses have also tried to benefit from these sites. By showing their presence on Facebook or Twitter they tell the audience what kind of new promotions or products they are going to launch. It is an effective way to spread the word because now people from all age groups have started to join social media sites. This increases the audience which views the advertisements. Social media is also cost effective. There is a large viewership of the product compared to what the business has to pay, in some cases there are no costs involved.

<span style="font-family: 'Arial','sans-serif'; font-size: 13px;">**Posting history**:


 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">[Anas Ali Chaudry, initial post on Dec. 12, 2011]
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13px;">[<<next person who added commentary>>, < >]

** Title ** : ** Management Information Systems and Social Media ** ** Author(s) ** : by University of East Anglia ** Link or reference information ** : []

** Core ideas ** (1, 2, or 3 bullet points that summarize the core idea presented in the article):


 * The article introduces the concept of ‘anywhere’ information
 * Suggests to design new information applications or ‘Apps’ for your organizations

** Commentary ** : The articles tells us how the information and the communication technologies are becoming smaller and more mobile with the rapid advancement of the social media. Also that popular social media platforms like Facebook provide new opportunities for information systems of all kinds. In addition to that, social networking such as Facebook and twitter now are contributing to the marketing and sales project of many organization, like making new pages and events to support these project and even to let people know more about a new company or new project. ** Posting history ** : [<<next person who added commentary>>, < >
 * [Dua’a Althabatah, initial post on Dec. 12, 2011]

** Title ** : ** Does what happens in the Facebook stay in the Facebook? **

** Author(s) ** : uploaded by [|**gregorrohrig**]

** Link or reference information ** : []

** Core ideas ** (1, 2, or 3 bullet points that summarize the core idea presented in the article):


 * Facebook terms of service is to save everything you have in you Facebook page
 * Facts about the privacy settings in Facebook

** Commentary ** :

The video was really surprising for me because it tells us facts about the privacy settings in Facebook. Everything we write, post and have in our Facebook profile will stay in Facebook according to the private policy that most of didn’t read when we first signed up to Facebook. After we agree to that policy, Facebook will have the right to copy, use, perform, display, reformat, translate, excerpt and distribute any information or content. Which raised a question in my mind, that is, how can Facebook secure all these information from others such as black hats hackers? How can they build security systems that enable them to protect and save secret and private +millions of information?

** Posting history ** :


 * [Dua’a Althabatah, initial post on Dec. 12, 2011]

[<<next person who added commentary>>, < >


 * Title **: The importance of Social Media in Medicine


 * Author(s) **: jukjuky

[]
 * Link or reference information **:


 * Core ideas **
 * Doctors from all over can now collaborate and the knowledge base has expanded
 * Being able to and comment and blog about certain things
 * Hopes of how doctors can collaborate and give advice to one another advice on how to manage

This video is by a professor at Virginia University, and is he happens to be a family doctor. In this video he talk about the benefits of social media with regards to medicine. His main point is how, web 2.0 and social Media use collaborative tools for doctors to come together and answer question they are unable to answer themselves or the evidence does not answer the question so may need help from other doctors. The beauty is just like other social media websites they are able to rate read comment and blog about certain things etc. to either filter out what isn't important and to elevate things they would like to highlight. They can furthermore give advice to one another n how to manage, techniques, a way for nurses and doctors to communicate
 * Commentary **:


 * Entry history **:


 * [Khadeejah Al-Husseiny, initial post on Dec. 12, 2011]
 * [<<next person who added commentary>>, < >]


 * Title:** Predicting the future with Social Media
 * Author(s):** Sitaram Asur, Bernardo Huberman
 * Reference link:** []


 * Core ideas:**
 * What really is Social media as oppose to what it was in the past
 * How has it shaped any cultures
 * Twitter. How effective has its role been
 * Can we accurately predict our future with today's social media in mind?

It is possible that the social media tools today are just a beginning of something new, better and much bigger. They could lead to unimaginable ways to interact, communicate and live with each other. Social media is something that has evolved incredibly. It has changed and it promises to change only for the better. It not only helps people that require it, in fact it has helped any of its viewer. The question really is can we predict another year with the same rate of innovations. The answer is no. No one knows how social media will change things tomorrow, however people do predict that Social media will make this world a better place to live.
 * Commentary:**


 * Entry History:**


 * [MUGHEES AHMED, initial post on Dec. 13, 2011]
 * [<<next person who added commentary>>, < >]

** Title ** : The Future of Twitter ** Author(s) ** : Douglas A. McIntyre ** Link or reference information ** : []

** Core ideas ** :
 * About the social network Twitter, and how it’s different than the other ones such as Facebook, YouTube, and MySpace.
 * The ease access of Twitter on Pc’s and mobile devices, and how it becomes on of the largest platforms in the world for sharing real data.
 * How the growth of Twitter in the future will help the companies or organization to do research, build brands, and also to create communities for their users or customers.
 * How Twitter help business promoting themselves, but in the same time there is a risk in that by being a self-promoting which will affect the view of their customers.
 * How Twitter is developing as a company, and how it helps other famous companies in their marketing.
 * How twitter is evolving on both the community of companies, and also the community of individuals.
 * 10 ways in which twitter will permanently change the American business in the early future according to the twitter model.

** Commentary ** :

This article tackles the social network Twitter, and how it differs than the others social networks. Moreover, the author also explains how Twitter is easily accessible these days through Pc’s or mobile device, which will help in the growing of the company. It is a very interesting article to read, because we can really see how is Twitter grows from last couple of years. We can see how Twitter involved in our daily lives, and also it helped start-up business and existing big companies such as Starbucks in their marketing strategy. This approach is fascinating; because we can see how these tweets, which are, only 140 characters could help business around the world to grow.

** Posting history ** :
 * [Fatima Abdulla, initial post on Dec. 13, 2011]
 * [<<next person who added commentary>>, < >]

** Title ** : Sweet Tweets ** Author(s) ** : Lisa van der Pool ** Link or reference information ** : []

** Core ideas ** :
 * How Twitter is introducing lots of marketing possibilities for companies.
 * How Dunkin donuts is using Twitter, and converting these Tweets into sales.
 * Dunkin donuts having the competitive advantage of using these tweets not only for marketing purposes, but instead they use them by converting to sales.
 * How Dunkin donuts track dollar values or making from following Twitter.
 * 173 of Fortune 500 companies have active Twitter accounts.
 * Puner (Dunkin donuts chief tweeter) think that Twitter gives real-time feedback of what the customer wants.
 * How different companies rate the importance and the effect of Twitter on their business.

** Commentary ** : This article tackles the idea of Twitter and effect on business, and how companies use Twitter as one of their marketing strategies. Moreover, we can see that one of the businesses didn’t only used Twitter as a marketing strategy, but instead they convert Tweets into Sales. This idea was very remarkable, because I didn’t hear about it before, and I think that Dunkin donuts have moved the usage of Twitter to a new level that could benefit the company immediately. It was really an interesting article to read, because the author had tackled a new idea or information about how one company uses Twitter for another purpose. In addition, it is very interesting to see how Twitter is changing of how companies do their business in these days, and how the usage of only 140 characters can create a big impact on the business and their success.

** Posting history ** :
 * [Fatima Abdulla, initial post on Dec. 13, 2011]
 * [<<next person who added commentary>>, < >]

<span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">**Author(s)**: Anria Sophia van Zyl <span style="font-family: 'Times New Roman',serif;">With only 11.1% of information technology and business decision makers actually harnessing social media and its benefits, we see an immense gap. More IT representatives and business managers need to be educated about the benefits of social media. This report basically argues for the reasons that social networking can be useful to organizations and the need for decision makers to be made aware of them. As I have concluded, the overall broad benefit from businesses acquiring social networking practices is that it leads to an increase in profitability and efficiency whereas the disadvantages lie in the idea that productivity is reduced and confidential information can be lost. I believe that this article is important in the sense that all business leaders need to be aware of the benefits that this widely popular technology brings. <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">**Posting history**:
 * <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">Title **<span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">: The Impact of Social Networking 2.0 on Organizations
 * <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">Link or reference information **<span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">: http://www.emeraldinsight.com/journals.htm?issn=0264-0473&volume=27&issue=6&articleid=1827226&show=html
 * <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">Core ideas **<span style="background-color: #ffffff; font-family: 'Times New Roman',serif;"> (1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">Organizational leaders and Information Technology decision makers need to know the benefits and costs of social networking in the organization so that they may adapt this technology and benefit from it.
 * <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">Social media helps create ties between individuals and/or organization by linking them through common features. This helps build an interconnected network and benefits in profits.
 * <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">Commentary **<span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">:
 * <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">[Meshail Al Misnad, initial post on Dec. 13, 2011]
 * <span style="background-color: #ffffff; font-family: 'Times New Roman',serif;">[<<next person who added commentary>>, < >]

** Title ** : Why does Starbucks Want to be Your Friend on Facebook? ** Author(s) ** : BBC News ** Link or reference information ** : http://www.bbc.co.uk/news/business-11465829

** Core ideas ** :
 * Starbucks believes that through Facebook, they can communicate best with their customers.
 * Starbucks strategically uses social media instead of advertising for feedback on services, debate what flavors it should offer and release new menu items. This is not only cheaper but it is proven to be more effective than advertising.
 * Through Facebook, Starbucks engages in personal conversations with its customers in order to build mutual trust and understanding.

** Commentary ** :

Starbucks aims to keep in close touch with its consumers and communicate efficiently with them to look into worldwide demands, tastes, and opinions. The company uses E-Business for PR and R&D purposes effectively through Facebook and other social media networks. To avoid becoming a supersized corporation that grows negatively in the consumers’ perception, since it is already trading globally on a very high level, Starbucks has dedicated some of its efforts into building relationships with their customer primarily to increase profit. One of the greatest advantages to the company of E-business is the ease of doing business globally and its ability to assist communication across borders. Starbucks is able to make strategic decisions about its products by assessing information gathered through the Internet.

** Posting history ** :
 * [Fatima Fikree, initial post on Dec. 13, 2011]
 * [<<next person who added commentary>>, < >]


 * Title ** : How to Convert Your Facebook Fans Into Paying Customers
 * Author(s) ** : Kris de Leon
 * Link or reference information ** : []

- What not to do on your Facebook campaign - Focus on the audience and stay positive to attract more customers - 4 basic ways to convert your Facebook fans to paying customers The article gives great advice on how to make your fans your customers and avoiding the mistakes that make potential customers change their mind and leave your page. Some of these methods I have encountered myself as well, and from a personal experience I would say that they really work. Things such as special offers or discounts are from my point of view always a great thing, and the fact that he also mentions that there should be a time limit to the offer even makes people want to purchase faster and also myself. A lot of companies and firms do that, and what I like about this article is that he puts it in a way that you didn’t realize it before, or you didn’t notice it. For me it feels like I’ve seen a lot of these offers and customer personalization and what not but I never made the connection between them or saw the whole picture of turning your fans to customers.
 * Core ideas ** :
 * Commentary ** :


 * Entry history ** :
 * [Sara Al-Mannai, initial post on Dec. 13, 2011]
 * [<<next person who added commentary>>, < >


 * Title ** : Facebook Marketing-A Powerful Business Tool
 * Author(s) ** : No author
 * Link or reference information ** : http://www.kevintir.com/facebook-marketing-a-powerful-business-tool


 * Core ideas ** :
 * <span style="font-family: Arial,helvetica,sans-serif;">Facebook is a great marketing tool if used in the correct way.
 * <span style="font-family: Arial,helvetica,sans-serif;">Facebook can be used to give consumers a good impression about the business. This way, it will allow consumers to share the good and bad reviews about the business themselves because they are socially connected on a social website.
 * <span style="font-family: Arial,helvetica,sans-serif;">In a newspaper advertisement, businesses now widely use or include their website URL and their Facebook details to communicate with the consumers and provide them with more information.
 * <span style="font-family: Arial,helvetica,sans-serif;">Generating more clicks on the “Like” button on a business’s Facebook page will definitely speed its financial success on the Internet.

The article gives really useful thoughts for businesses to use Facebook as an effective and powerful marketing tool. According to the article, Facebook is a very useful marketing tool when businesses use it in the right way to market themselves. Through Facebook, a business should try to establish good relationships with personal users as a way to engage them in spreading good views about the business. This way, more people will tend to like the business especially if presented on Facebook as an organized page. A business needs to make as many fans as possible on Facebook because each fan on Facebook is expected to have a number of friends and people who trust him/her. Therefore, using a fan to help in marketing a business on Facebook will definitely increase this business’s customer base and ultimately lead to its financial success on the internet.
 * Commentary ** :


 * Entry history ** :
 * [Najla Al-Madhadi, initial post on Dec. 13, 2011]
 * [<<next person who added commentary>>, < >

** Title ** : Facebook Marketing - 7 Amazing Ways To Promote Your Business On Facebook ** Author(s) ** : MrSEOVideos ** Link or reference information ** : []

** Core ideas ** :
 * The history of Facebook and how it’s growing rapidly through the years, and to be the first visited social network.
 * How Facebook is the appropriate and the best marketing tool for promoting business.
 * It will take time to master all of the functionality of the website itself, and to figure possible marketing possibilities in order to promote a business.
 * The 7 ways to promote business, and bring new customers through Facebook.

** Commentary ** : The video tackles how Facebook is the first visited social network, and the possibilities of marketing tools that Facebook could provide for promoting business. I think that Facebook become one of the important marketing strategies that each company or organization should take into consideration when promoting or advertising their business.

** Posting history ** :
 * [Fatima Abdulla, initial post on Dec. 13, 2011]
 * [<<Next person who added commentary>>, < >]

** Title ** : After your final status update ** Author(s) ** : Adam Ostrow ** Link or reference information ** : []

** Core ideas ** : > - Our status forms a digital archive that going to live in the cloud. > - Photos and videos we are collecting can last even after we died. It create our digital copy from us. > - In the future, it can get improved to the extent that a person can have a robot copy of him/her after death.
 * - Using social media technology makes us creating archive that is something different than anything been created.

** Commentary ** : It is a very interesting talk. Many people use social media and never thought that what they actually post is going to live more than they do. The speaker is mainly saying about how can we actually make a digital copy from us using technologies that will last even after we died. What I'm finding meaningful about the video is that it is really makes you think that you always should tweet/post things that will give a good image about your self as they are going to last more than you do. For a business owner who really want to create a meaning on the society and wants his ideas to be seen or applied after his/her death, they actually can make a use of social media.

** Posting history ** :
 * [Aisha Al Zaman, initial post on Dec. 13, 2011]
 * [<<Next person who added commentary>>, < >]

** Title ** : Social media and the end of gender ** Author(s) ** : Johanna Blakley ** Link or reference information ** : []

** Core ideas ** :


 * Social media helped in eliminating the use of demographics which traditional media depends on in advertising.
 * Social media makes it easier to connect with people helping to redefine themselves.
 * Social media succeded in earasing the people aggregate. The aggregation become about things that people love.
 * Women are expected to have more dominance in media and specifically social media workforce.

** Commentary ** :

This video shows the power of using social media to redefine ourselves. According to the speaker, traditional media companies uses gender assumptions and stereotypes that gained from demographics in advertising without really understanding who you are. In business world and in marketing in particular, it is an essential part to know about your customers. So the speaker found that social media breaks all these stereotypes when in comes to define a person. I think it is a good thought, it is easier to connect with people through social media and they will likely be shown themselves as they really are especially for those who chose to be known. And this would definately help business owners/marketers to understand people especially in advertising.

** Posting history ** :
 * [Aisha Al Zaman, initial post on Dec. 13, 2011]
 * [<<Next person who added commentary>>, < >]

** itle ** : Should you advertise on Facebook, LinkedIn or Twitter? ** Author(s) ** : Peter Wylie ** Link or reference information ** : []

** Core ideas ** :


 * Weather to advertise in social network or not it really depend on your target customer.
 * Weather to use Facebook or twitter is also depends on your business objectives and how they meet the tools provided in social networks sites.
 * Facebook advertising platform is the most developed and widely used.

** Commentary ** : The article shows steps of how a business owner can advertise using social networks like: Facebook, LinkedIn and Twitter. It also gives little tips of when a business owner should consider advertising on these social networks and which one is the best featured. I think it is important for a business owner to consider or to not consider advertising on social networks as social networks are really getting condensed with people from different ages and affiliations. This fact can be a negative and a positive thing for a business owner and that is why it is important to consider first the objectives of the business as it mentioned in the article.

** Posting history ** :
 * [Aisha Al Zaman, initial post on Dec. 13, 2011]
 * [<<Next person who added commentary>>, < >]

** Title ** : 30 ways to use social media for business ** Author(s) ** : Tad Chef ** Link or reference information ** : http://www.seoptimise.com/blog/2011/01/30-ways-to-use-social-media-for-business-people.html

** Core ideas ** :


 * Most businesses do not use social media sufficiently
 * Social media allows businesses to improve their CRM abilities
 * Utilizing data from social networks allows businesses to locate markets

** Commentary ** : The article offers 30 tips as to how businesses should use social media to their advantage. The general themes of these tips are along the lines of improving CRM, locating markets and developing authority. Through creating a presence within social media, companies are able to increase their public perception and therefore their authority and legitimacy in the market, thereby increasing brand value. Also, the reciprocity of communication on social network sites offers the possibility of improving responses to customers as well as receiving better feedback.

** Posting history ** :
 * [Patrick Steinhagen, initial post on Dec. 13, 2011]
 * [<<Next person who added commentary>>, < >]

=<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt; vertical-align: baseline;">Title: What is Social Media? = <span style="color: black; font-family: Arial,sans-serif; font-size: 10pt; text-decoration: none;">[]
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Author(s) **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">: Antony Mayfield - iCrossing
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Link or reference information **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">:
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Core ideas **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">(1, 2, or 3 bullet points that summarize the core idea presented in the article):
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Social media is comprised of social networks, blogs, wikis, podcasts, forums, content communities and micro blogging.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">The eBook discusses each different type of social media in detail, giving examples and further resources.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> **Commentary**:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">There are a lot of misconceptions regarding social media. Many just consider this media to be Facebook or Twitter style applications, when it includes forums, podcasts, Storify and so much more. The eBook talks about the fundamentals behind social media, what influences its growth, and what are the different types of social media communities from folksonomies to content communities.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> **Posting history**: <span style="font-family: Arial,sans-serif;"> Title: Zynga Elaborates on Its IPO Risks After Google’s Eric Schmidt Praises CEO Authors: Nick Turner - Bloomberg Link or reference information:http://www.bloomberg.com/news/2011-12-15/zynga-says-schmidt-s-pincus-comments-should-be-taken-in-context.html
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">[M Hammad Abbasi, initial post on Dec. 13, 2011]
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">[<<next person who added commentary>>, < >]

Core ideas: 1) Zynga is planning a 1 billion dollar IPO by selling 100 million shares. 2) They are stressing on the importance of their founder and CEO Mark Pincus being a part of the company. 3) they felt that a comment made by Google praising Pincus means that they intend on bringing him to Google.

Commentary: Zynga has Just updated its IPO filling expanding on the risks of losing its CEO Mark Pincus.“Pincus is critical to our vision, strategic direction, culture, products and technology,” Zynga said in the updated prospectus statement, echoing previous filings. “The loss of our founder and chief executive officer, even temporarily, or any other member of senior management would harm our business.”

Posting history: [Mohammed Al Ahmadani, initial post on Dec. 15, 2011]